Problem: The client didn’t know where to put the “Lightly roasted, fruit-forward coffees” text for it to be legible in the boxes’ multiple orientations.

Solution:
My contribution here was to use my Illustrator knowledge for preparing the file to send to the manufacturer, with a asymetrical but balanced placement that avoids the text legibility issue in the multiple box orientations while creating a visually interesting feature on the box.

*The colors, front sticker, logo, or bag designs are my work.