Problem: The client didn’t know where to put the “Lightly roasted, fruit-forward coffees” text for it to be legible in the boxes’ multiple orientations.

Solution:
My contribution here was to use Illustrator for preparing the file to send to the manufacturer, with an asymmetrical but balanced placement that avoids the text legibility issue in the multiple box orientations while creating a visually interesting feature on the box.

*The colors, front sticker, logo, or bag designs are not my work.